For its SS21 campaign, Boohoo Man decided to mix technologies: between live action and CGI.
They contacted me to direct the post-production of the campaign, and we created a series of videos and stills, including real model and digital environments.
CGI DIRECTION — SAMY LACRAPULE POST-PRODUCTION — LACRAPULE STUDIO
DIRECTION — GOMEZ CREATIVE DIRECTION — CLEVELAND CAMPBELL
CGI TEAM — KYLAN LUGINBÜHL & LUCAS LATIL
Boohoo Man decided to go completely digital for its Black Friday campaign.
They contacted me to direct the campaign, as well as the whole CGI production. Through the story of a heroic hacker, we were able to develop a neo-futuristic aesthetic.
DIRECTION — SAMY LACRAPULE CGI PRODUCTION — LACRAPULE STUDIO
CREATIVE DIRECTION — CLEVELAND CAMPBELL SCAN STUDIO — EFFIGY 3D
CGI TEAM — VALENTIN PONS SOUND DESIGN — PRODBY143